Useful Information

Glossary Of Terms

A size

This is the metric measurement for paper: A4 is 210mm x 297mm, A5 is 105mm x 148mm, A6 is half of that.


A black & white or colour image of a motif, picture or logo that the customer may wish to use. It must be presented to the typesetter in a usable format. If you’re at all unsure, our design team are here to help. Give them a call on 01453 843572


Angled cut on the edge of card which shows gilding to best effect.


Where the printed area is taken right up to the edge of card or paper.


An impression stamped onto card creating a relief effect. No ink is used in this process.


A publishing and printers' term referring to the actual wording to be printed.

Digital colour

Reproducing a colour image on card has become increasingly easy and cheap to do. Digital colour as opposed to full colour lithographic printing means the board is not required to go through the printing press four times as it is when printed lithographically, but only once. There are disadvantages to this method of print though. You are limited to the type of paper or board that can be used and the quality isn’t as good.


Printing on both sides of a piece of paper or card, therefore requiring two plates and two runs through the press.


Once a job is printed it moves on to the finishing process. This includes trimming to the finished size, duplexing or bonding to another board, ribboning if required and finally individually checking each item for quality and print consistency. Envelopes are then selected of the correct size and colour and your stationery is then packed and despatched.

Fly card

A card that is folded in half. The size of a fly card refers to its folded size.

Full Colour

A colour photograph or picture is reproduced by printing it in four colours, blue, red, yellow and black. This is known as full or four colour lithographic printing.


Two creases in a sheet of card that when folded brings the two outer sides together resembling double opening gates.


Silver, gold or other metallic foil can be applied to the edge of card to make it more attractive. The thicker the card the better the effect, bevelling (see above) also improves the result.


A unit of measurement used by the paper industry. It stands for grams per square metre.

Hole drilling

Where the customer wishes to add their own ribbons or embellishments, holes can be drilled in place.


Sloped or slanted print.


Textured paper or board made on wire moulds that give it a characteristic watermark of close thin lines pattern.


This refers to the orientation of a rectangular image. Landscape means the image sits on its long edge, portrait means it sits on its short edge.


The oldest method (first used by Gutenberg in 1455) of commercial printing in which raised letters or images pick up ink from a roller and transfer it to the paper. It is a relief-printing process.

Lined envelopes

Envelopes can be lined in paper or tissue to make the envelope more attractive. We can also personalise the lining to match your design.


A more modern printing technique that is faster and more consistent than Letterpress but which is less suited to small print runs and heavy weight boards.


Refers to printing onto material that has either been previously printed or would not normally be printed. Envelopes, for instance are usually supplied blank but may either have the address of the sender printed on the flap , or, to go with reply cards, printed with the RSVP address on the front. Christmas cards can be overprinted inside with the customer's name and address.


A universal colouring reference system .


The printing plate carries the image to be printed and transfers it through the printing process onto the paper. Plates come in many formats depending on the type of printing machine and its size.


An area, usually square or rectangular that is embossed into the card. The thicker the


See landscape.


is an abbreviation for "pages": a page is one side of a sheet of paper or card. If folded the sheet becomes a booklet with 4 pages, a paper insert stapled into this booklet increases this to 8pp and another insert would give you a total of 12pp.


Before going to print a customer will often want to see what their job will look like; a proof allows them do this. A layout proof is a black and white laser printed paper version of their job. Where possible layout proofs are emailed, where in some instances representative colours can be illustrated in the pdf proof.

Raised ink

Also known as thermo or thermographic printing - see Thermography below.


Ribbons can be added to most designs for decorative effect. We will endeavour to match your ink colour as closely as possible; alternatively you may send us your own ribbon to match your colour theme.


A typeface that resembles elegant copperplate handwriting. Shelley is a script typeface.

Second colour

To print a second colour requires a second sheet of film, a second plate, a change of colour on the press and for the paper or card to go through the press for a second time.


Serif is the small tick-mark that decorates the tips and ends of each letter of certain typefaces. More recently typefaces have been designed without serifs; these are known as sans-serif faces.

Specialist boards

These boards are non standard and may be available in other colours, however they do not normally come with matching envelopes.


Also known as Thermo or raised print, this is a cheaper method of giving a raised surface to print than die-stamping. Powder is sprinkled onto the still wet ink which after heating fuse to create the relief effect.


A smooth finish to the paper or card.

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